Instagram is a fairly new social media platform. While businesses are signing up, they experience the challenge of marketing on the platform. It highly relies on visual engagement other than links or text. Many companies have found a way to use the social media channel to their advantage. This has moved their brands from neighborhood …
Product endorsements have formed part of the marketing strategy for brands throughout history. Influencer marketing is a new twist in online marketing where you partner with a celebrity or popular online personality to raise the profile of your product. The idea is to ride on his or her influence in terms of number of instagram, …
Social media is the fastest growing sensation with over 2 billion active users. The purpose of these platforms is to improve the level of engagement. This has provided a perfect opportunity for brands to adapt a personified face and begin engaging their customers. Instagram is one of the fastest growing apps and has incredible potential …
Any serious brand must leverage on the power of social media in its marketing campaign. It is one of the approaches that will give excellent return on investment. One of the approaches to use on social media is development of video content. Compared to other strategies, there are numerous benefits you stand to reap for …
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Brand awareness tops the agenda for corporate social media engagements. Others include driving traffic and generating leads. While social media presence is important, it is never enough when it comes to raising the profile of your brand. How can you tap into the incredible benefits provided by social media in order to raise awareness about …
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Every generation has an invention that transforms its marketing strategy. It is upon the marketers of that generation to take advantage of this invention. The biggest buzz today is social media and it is upon marketers to take advantage of it for their own benefit. It has demonstrated huge potential and transformed startups into multi-million …
