There are 160+ billion monthly Google searches. Everyone wants their website on the front page of Google – and what better way to promote your brand online? Pay-per-click, also known as PPC, is a type of internet marketing wherein advertisers pay for every click their ad receives. These paid ads feature on search engines, ready …
Conversion rate optimisation is a system used by companies all over the world to improve their website’s performance and improve effectiveness of website visitors. A valuable tool, conversion rate optimisation converts website visitors to customers and should be adopted by every business to ensure you are getting the most out of your website. By improving the …
What exactly are social media leads? Put simply, a lead is a passive follower and potential customer who has engaged with your brand’s content. This lead then has the capacity to become an active and engaged consumer of your content. Engagement can be more important to your brand than revenue as it generally precedes sales. …
Whether you’re hosting a conference, seminar, gig, carnival or opening night, the key ingredient to any gathering of people is, of course the people! Social media in general has been optimised in more recent updates for the organisation, listing and promotion of events of all kinds. Facebook having the capability to create and promote, and …
