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Month: July 2018

Google AdWords

Google AdWords is a pay-per-click (PPC) advertising system on Google where advertisers bid on certain keywords or search terms that are used to search for specific products and services, in order to have their linked ads visible in Google search engine results pages. When people click on your ad, they’ll go onwards to your website, …

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Social media message engagement

How does purchase decision involvement play into social media message appeal? Purchase decision involvement, or PDI, is one of the sturdy building blocks for promoting strong consumer engagement online. PDI is mainly influenced by the effort invested by the consumer in the purchase process. However, purchase decisions can also be influenced by the uncertainty associated …

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