Social media has been used to mobilize participants for all manner of events. It is one of the most effective and cost friendly option. However, getting participants to your events using social media is not automatic. You need a strategy that is also professionally executed. Here are ways you can use to market your event using social media.
- Increase Your Followers
Your message on social media will only reach your number of followers. As such, you can predict the number that will get the message by looking at the followers you have.
If the number of followers is sizable, you can expect a good response and attendance. If the number is minimal, the attendants will be few. By increasing followers on social media, many people will get the information and attend.
- Engage Your Followers
Events are usually live. A social media account that is always dormant will not capture the attention of any follower. You need to engage your followers in order to capture their attention. They will notice you and consider your brand alive and serious. About the event, you may introduce a competition that comes with a giveaway.
Many will participate and be curious about the event. As awareness and competition for the give away increases, the urge to participate grows. Eventually, your event becomes the talk of town and attracts more people.
- Use Videos
Videos serve as one of the most effective and engaging marketing tools. Produce a high quality video that can easily be shared and broadcast on social media. Video gives you a chance to use diverse languages to reach more people. Further, with video, you can communicate without using any language and still be understood.
Videos are easy to share on phones, and thus will still invite people beyond social media. Animations are another video alternative. Their size is minimized yet will easily go viral and communicate the intended message.
- Viral Memes
Memes are the latest social media craze. Find a picture that can describe your event and caption it effectively. It will be shared widely on social media and thus effectively advertise your event.
You may even use the development of the best meme about your event as a way to engage your potential audience. The winner gets a free entry or a related give away. Be cautious on copyrights and instances where the meme backfires.
- Let The Event Tread
Begin a hashtag that will generate conversations about the event. Other ways to make your event to trend include using images and videos. Utilize the networks of your followers or an engaging activity that causes people to share, comment, like, etc.
When more people are talking about your event, it will attract a larger crowd.
By keeping people engaged and building up towards the event using social media, you will attract more participants. Open the discussion by allowing people to comment, like, share, etc.
Be creative in developing your content such that it sells your event effectively. Use friends and followers to spread the word or use a social media management service that will help you achieve these results faster and more effectively.