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    A Social Media Marketing Guide for E-commerce Businesses

    There are now endless options and avenues for consumers to browse their needs and wants. They have access to an abundance of products and are constantly sifting through e-commerce businesses. That’s why it’s essential to successfully market your e-commerce store on relevant social media platforms. It’s time for all e-commerce businesses to be social which …

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    Selling on Social Media

    Social media platforms are not the same platforms we all knew a few years ago. Their purposes have evolved to the point that businesses are able to convert by leveraging their social channels. If you haven’t yet, consider social selling as part of your social media marketing funnel. But first of all, what is social …

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    Social Media Marketing: How To Better Connect With Your Audience

    Social media engagement is one metric that marketers value and track on a constant basis. Engagement is the essence of social media and as such, it is an excellent indicator of whether or not your social media marketing campaign is effective. Get this right and you’re sure to develop meaningful relationships with current and potential …

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    The Benefits of User-Generated Content and Tips on Best Practices

    User-generated content (UGC) can benefit both the customer and the business. It’s considered “modern-day digital word-of-mouth”.   What is user-generated content? To refresh your memory on user-generated content, head over to our previous blog post. But, in summary, UGC consists of any form of content such as text, images, videos, reviews created and put out …

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    Facebook Creator Studio Finally Adds Highly Requested Instagram Features 

    Facebook has finally added the ability to link up Instagram to the Creator Studio. They have added highly requested features such as scheduling, managing posts and tracking for desktop viewing. The desktop feature is available now.   What is Facebook Creator Studio? It started in late 2017, Facebook launched Creator Studio App to assist creators …

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