Smart And Fast Social Media Marketing.

3-30x Returns On Your Marketing Investment!​

Social Connection: Where Real Impact is measured not by possibilities, but by tangible results.

It isn’t something left to chance or attained by accident. It comes through innovation and creative strategy. It takes an understanding of trends and a proven track record to turn a vision into results.

Bringing more than a decade of measured success helping businesses achieve greater impact, Social Connection guarantees real marketing results to businesses in need of a boost.

Social media marketing can be a challenging landscape to navigate. Too many businesses find themselves paying for marketing campaigns that never produce. We bring a fresh approach to digital marketing. It starts with care.

We care about your goals. By understanding your business needs and goals, we are able to analyze the trends and markets that can help power your business to lasting success. We are so confident in our results-focused approach, that we are the only social media agency who guarantees results, or we’ll work for free!

The foundation of our confident approach is the team of dedicated professionals we bring to the table. With expertise in creative content and navigating the complicated world of online marketing, we deliver results ranging from 3 times to 30 times your campaign spending. And with no locked-in contracts, you enjoy the freedom and flexibility you deserve from your marketing solutions.

It’s time you start demanding more from your marketing. Social Connection will help you turn impact into real results with campaigns and strategies that really work. Don’t leave it to chance anymore. Experience the difference that innovation, creativity, and proven strategies can make for your business. Social Connection is where real impact starts.

COMMON MISTAKES IN SOCIAL MEDIA MARKETING

WHAT ARE SOME OF THE MOST COMMON MISTAKES IN SOCIAL MEDIA MARKETING

There is no doubt that social media is one of the most straightforward and affordable channels for brands to connect with their target audience. However, many companies fail to see the expected results, as they usually get their social media marketing strategy wrong.

Any promotional and marketing activities initiated on social media can make or break your brand. To be successful, companies should spend a lot of time and effort formulating effective social media marketing strategies. At the same time, brands must also watch out for these common mistakes in social media marketing.

 

Mistake 1. Setting the wrong KPIs

When measuring Key Performance Indicators (KPIs) for social media marketing, many tend to use vanity metrics as parameters. They measure the number of followers they acquire on social media platforms. This is the wrong way to measure effectiveness of a social media marketing strategy.

Instead, companies should measure the impact of the social media efforts on the business and audience. Social media marketing is no different from traditional marketing channels.

Mistake 2. Not engaging your audience

If you are constantly talking about yourself (or your brand) by hard-selling your product/service, your target audience will lose interest quickly and they are not going to stick around.

By doing this, it shows that your brand lack authenticity. In addition, posting boring content will not create a connection with your audience. The chances for potential customers to convert are very low. This may result in a loss of followers.

Therefore, you should develop content strategy with engagement in mind. Create content that resonates with your audience.

Mistake 3. Not responding to comments

Studies show that 70 percent of social media users are more likely to stick with a brand if they respond on social media.

Ignoring your followers’ comments may make them feel like they are not valued as customers. Thus, they will find another brand that will make them feel valued.

Social media is all about interaction. You should try your best to never leave a comment unanswered, even if it is just to react by liking it. Schedule 15 minutes every day to respond to any comments and questions on social media to increase engagement.

Mistake 4. Focusing on quantity over quality

If your goal is solely to gain more followers on social media, you are missing the entire point of social media marketing. The number of followers you have on social media means nothing if they are not converting into customers, and if your overall engagement rate is low.

You should focus on building an online community instead. The more engaged your community is, the more likely they will buy what you are selling.

Mistake 5. Not having a social media marketing plan

If you do not have a social media marketing strategy, posting content occasionally to reach out to more customers will not achieve your desired outcome. Social media marketing strategies are as important as the plans developed for traditional marketing campaigns.

Each company must have specific objectives, budgets and a concrete plan that defines how the objectives will be achieved, how the results will be measured, and what resources will be needed.

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