Here at Social Connection, we pride ourselves on our ability to utilize social media to find our target customers and market to them effectively.
And when it comes to social media marketing, there is no greater driving force than community engagement. If you’re curious about why community engagement is so important and how you should go about making it happen, then you’ve come to the right place.
But first, let’s go over what exactly I mean when I say community engagement.
Community engagement is our ability to get our target market involved in our activities and attached to our product or service. It requires the consumer to form some kind of emotional connection or ownership over the brand and can be difficult to inspire.
So, why should you bother trying to engage your target consumers? Isn’t it as simple as letting them buy your product and then leaving them be?
Not at all. Engaging your community, whether they’re existing customers or new leads, has a heap of benefits and can significantly boost your social media presence.
Let’s go through some of the main benefits of community engagement.
Building a Community:
The first benefit seems pretty obvious. Engaging with followers and consumers on social media leads to building a larger community. If there’s content for them to see and talk about, they might share it with friends, further extending the amount of people that your message can reach.
Another benefit is that it enables for better relationships with consumers. If you’re seen to be active on social media, and responding to customer questions or complaints, then customers will see that you care. Over time, it can lead to a sense a trust between yourself and consumers and increase customer loyalty.
Opportunity for Feedback:
Being engaged with your community provides a unique opportunity to see realistic, unfiltered feedback. Not only this, but you get to respond publicly for all to see. This is vital for building trust as previously mentioned, but the feedback is also perfect for making improvements to other areas of your business.
Personal Marketing Force:
If all of these previous benefits are actively worked towards, you’ll eventually gain the most important benefit that an engaged community has to offer. They’ll become a marketing force themselves. It’s word-of-mouth on a grand scale, with satisfied customers promoting your brand for you. And the word of a satisfied consumer is worth far more than that of a company.
How to Engage
Okay, you know why community engagement is so vital and what you have to gain from it. Now’ let’s look and things you can do to start.
The first and most important step to take is to focus on actively providing content. Blog posts, videos, polls, you name it. But you need to provide content. Without content, you’re boring and won’t hold peoples’ attention.
After providing content, you need to make sure that you encourage engagement with that content through comments. A good way to do this is by asking lots of questions. Give people something to think about, something to say and invite them to say it.
Along the same lines, make active use of ‘call to actions’. That means to use your content to prompt someone to do something, whether it’s visiting your website or answering a question in the comments.
All of these methods can help to engage your audience, so try and begin using them immediately.
What could you accomplish with more community engagement?