It’s every marketer’s struggle: being able to increase conversion on Instagram. They can spend spending copious amounts of time on content and large sums of money on advertising… and what do they get? Nothing. No more sales. No more products out the door. Not even a like or a comment!
You may be asking yourself, what was the point?
While we know that everybody wants their followers engaged and entertained, the end goal is primarily to make that extra sale and increase conversion on Instagram. Otherwise, we’d all just be posting memes, inspirational quotes and selfies all day.
Being able to increase conversion on Instagram posts is crucial for the success of any business – large or small. So, ask yourself this: are you doing everything you can to maximise your conversions?
Promote Your Product
This one’s a bit of a no brainer. Instagram marketing is a great way to reach your consumers. They flow in the natural feed of your target audiences, and therefore can often be mistaken as a normal post. This means for low-interference and high-impact advertising. And with a simple ‘Shop Now’ link, your audience can be taken directly to a conversion landing page. Simple as that!
Ensuring your advertising content is appealing whilst displaying your product or service in all its glory is key here. Plus as an added bonus, Instagram now uses Shopify in which you can have clickable links for each of your items within the actual post. Now we’re talkin’.
Naturalise Your Content
Contrary to what some may believe, your followers don’t want to be constantly bombarded with images of you trying to sell things. What a surprise! Although it may feel like the only way to increase your conversions, there is actually a much more impactful (and subtle) way to do this.
Naturalising your content can be done in many ways, but the primary reason for doing it is to show your product or service in its natural habitat. Showing your content through other people’s posts is a great way to achieve this (see our user-generated content article for more information).
Another way is to think of unique places you can showcase your product, instead of posting the same old flat-lay or product post. An example of this is Voss Water showing their product on the beach, in the mountains, at the gym, at a festival or in the fridge.
This technique will allow your consumers to think of your product in a more natural setting, therefore making it more appealing for their lives! Showing the product naturally will ensure they think of it in their day to day scenarios.
These tools, along with high-quality images, will start you on the right path to increasing your conversions. Having quality images is just as important as any of these other techniques. It ensures that your brand looks professional, along with displaying your product or service in it’s best light.
Good luck, and happy converting!