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Instagram Marketing for Businesses in 2020

Instagram has gone from personal use to a multi-purpose platform and has now become a viable marketing channel for businesses.

The platform gives your business the opportunity to promote both your products to a more targeted and interested audience, without the need to break the bank on paid advertising.

On the other hand, Instagram marketing involves a lot more – being aware of and producing the right kind of content to stay relevant to your audience while being able to attract new ones for example.

First, let’s take a look at some useful Instagram statistics you need to be aware of for your business in 2020:

  • 1 billion monthly active users and 500 million daily users
  • 80% of the platform’s accounts follow a business
  • Instagram Stories has 500 million daily users
  • Following an Instagram survey in Australia, users say that the platforms helps them with the following:

        Discover new products (82%)

        Research new products or services (81%)

        Decide whether to buy a product or service (80%)

  • Following an Instagram survey in Australia, the following actions were taken:

        66% visited the brand’s website or app

        47% made a purchase online or offline

        38% visited the retail shop

        34% followed the brand’s online account

It is clear that Instagram can provide a lot of value to your business – from raising brand awareness to promoting your products to those who want to see them.

Whether you’re getting started from your living room couch or want to reassess your Instagram marketing strategy from your office desk, we’ve come up with a few tips that will set the foundation for future success.

  1. Switch to a business profile and optimize your account

This is the first step which unlocks many benefits such as ad creation and real-time metrics, called Insights.

Insights show various statistics relating to your performance on the platform and your audience.

As a business profile, users can access your contact information to get in touch right away.

Optimize your account by providing relevant information, such as your website URL, and telling who you are in your bio.

Furthermore, establish a specific brand identity through a chosen colour palette, the use of hashtags, consistent tone of voice and brand messaging amongst others.

  1. Make the most of Instagram Stories

The platform boasts numerous ways for you to engage with its users.

The most common being Instagram Stories, which doesn’t appear in the news feed but gives you much more flexibility in terms of the types of content you want to share.

59% of Millennials and 70% of Gen Z users watch Instagram Stories which represents the perfect opportunity to target younger users.

  1. Don’t be too pushy with your promotion

Urging your audience to buy will most likely end in them getting annoyed. Instead, nurture those relationships and smoothly get your products out on Instagram.

For example, if you sell sunglasses, show your audience how your products relate to the summer holidays. Alternatively, if it’s Christmas, show how they are the perfect gift.

  1. Create sponsored ads

Reach out to your desired audience with sponsored ads by making sure you use content they want to see. This can only be done when you know your audience’s needs or pain points.

Sponsored ads exist in various forms such as photo, video, carousel and stories.

The best part? You have more control over your ad spend without compromising its relevance to the targeted audience.

  1. Track the right metrics

And finally, as good marketers, it is good practice to monitor your Instagram performance by tracking metrics that will let you improve your presence with better strategies.

This will give you an idea of what you are doing right or wrong and will unearth a lot about your audience.

Some key metrics to focus on are engagement rate, reach, follower growth, website referral traffic; and if you’re running ads keep an eye on your click-through rate and your conversions.

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