Introduction to SEO

SEOI know all of you out there in small businesses have been hearing that magic word – SEO. I have, and I remember wondering what it could possibly mean – before I knew of course. And because of that experience, I know just how all of you feel. You have people shouting these random letters at you and telling you that ‘if you don’t improve your SEO, you’ll be in trouble!’.

Well Social Connection is here to save the day with a beginner’s introduction to SEO.


So… What is it?

Excellent question! And I’ll answer it.

First thing’s first. SEO stands for search engine optimization. Basically, that means it optimizes how well search engines (such as Google, Bing and Yahoo) can find your site, read it and then match it up with peoples’ searches.

For example, if you’re a mechanic operating in Carlton, then you’d want your website to show up at the top of the page when people search for the words Mechanic and Carlton in their search engine. SEO is what you can do to make that happen.

Search engines have rules or algorithms in place that they use to read and categorize sites. Which means that good SEO requires you to set up your site in such a way that the search engine algorithms will find it and grade it well.


Why is it Important?

The main benefit of good SEO is fairly obvious. The better your SEO, the more likely the people will find your site. And that means more business.

SEOThis is especially the case because of how many people use search engines on a daily basis. According to, the estimates indicate over 3 billion google searches per day. That’s not even to mention the other search engines. With so many searches going on, it’s absolutely vital that your site rises to the top when it’s relevant to the search.

Not only are people more likely to find your site. They are also more likely to trust it and share it if it appears near the top of a search engine. On top of all of this, due to how the algorithms work, a site that operates with good SEO will also run more smoothly.


Main Factors in SEO

There are several key factors that determine how well a search engine will rate your website. They are:

  • Website content: This includes the information and how well your site is optimized.
  • Settings: There are certain things that need to be set up in order to make it possible for search engines to find your site efficiently.
  • External References: This has to do with how other websites reference your site. If a popular, trusted website contains a link directly to your website, that will have a remarkable effect on your SEO.

All of these are taken into account when determining how your site stacks up with the competition.

There you go. You now have a basic understanding of that mystical concept known as SEO. Use your knowledge wisely.