Smart And Fast Social Media Marketing.

3-30x Returns On Your Marketing Investment!​

Social Connection: Where Real Impact is measured not by possibilities, but by tangible results.

It isn’t something left to chance or attained by accident. It comes through innovation and creative strategy. It takes an understanding of trends and a proven track record to turn a vision into results.

Bringing more than a decade of measured success helping businesses achieve greater impact, Social Connection guarantees real marketing results to businesses in need of a boost.

Social media marketing can be a challenging landscape to navigate. Too many businesses find themselves paying for marketing campaigns that never produce. We bring a fresh approach to digital marketing. It starts with care.

We care about your goals. By understanding your business needs and goals, we are able to analyze the trends and markets that can help power your business to lasting success. We are so confident in our results-focused approach, that we are the only social media agency who guarantees results, or we’ll work for free!

The foundation of our confident approach is the team of dedicated professionals we bring to the table. With expertise in creative content and navigating the complicated world of online marketing, we deliver results ranging from 3 times to 30 times your campaign spending. And with no locked-in contracts, you enjoy the freedom and flexibility you deserve from your marketing solutions.

It’s time you start demanding more from your marketing. Social Connection will help you turn impact into real results with campaigns and strategies that really work. Don’t leave it to chance anymore. Experience the difference that innovation, creativity, and proven strategies can make for your business. Social Connection is where real impact starts.

Social media message engagement

How does purchase decision involvement play into social media message appeal?

Purchase decision involvement, or PDI, is one of the sturdy building blocks for promoting strong consumer engagement online.

PDI is mainly influenced by the effort invested by the consumer in the purchase process.

However, purchase decisions can also be influenced by the uncertainty associated with the purchase, usually regarding the cost of the product.

This is where social media message appeals come into the picture. Message appeal is generally driven by the consumer’s level of involvement and the richness of the media involved.

Message richness refers to the effectiveness of a social media message, such as a text post compared to a video.

Video is a highly rich form of media compared to a text post, so it will generate significantly more engagement.

This makes it a much more effective mode of social media messaging; the richer the message, the more effective it will be.

Overall, richer media are more effective than leaner media, hence richer media is associated with higher consumer engagement.

There are two main types of social media message appeal: informational, rational appeals and transformational, emotional appeals.

Informational message appeals emphasise facts about the brand or product and gives the consumer rational, logical reasons to make the purchase.

This type of product is considered a low involvement purchase decision as it generally doesn’t affect the consumer significantly, like a brand of toothpaste.

In comparison, transformational appeals emphasise consumer experience with the brand or product and promote positive outcomes to make the consumer feel ‘special’.

Products categorised as high involvement purchases often require time and effort before making a decision. This may involve an expensive airline ticket or buying your first house.

Message richness is even more powerful when different media types are combined, which is why brands should include a mix of rational and emotional social media message appeal.

The more dominant form of appeal should be selected based on the level of purchase decision involvement.

Transformational appeals are more effective on social media and more likely to generate more consumer engagement.

This may be due to the largely hedonic and addictive nature of social platforms.

Overall, it’s the combination of transformational appeal and message richness that drives engagement.

 

Contact us for help with your brand’s social media marketing services.

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