How to Convert Website Visitors into Customers?
What is Conversion Rate Optimisation (CRO)?
It is the systematic process of improving your website by increasing the percentage of website visitors who take a desired action (be that becoming customers, signing up for newsletters, or otherwise). CRO allows you to create the ultimate experience for your website visitors. The CRO process involves understanding how visitors navigate through your website, what actions they take, and what is stopping them from completing your goals. There is no doubt that CRO is incredibly important and it should be a key part of your digital marketing strategy.
Why is CRO Important?
More people are online and buy services online. Across the board, there are more and more online retailers competing for your customers. Therefore, if you want to convert your page visitors into customers, you need to have a website that is easy to use and that automatically funnels the visitors towards taking the actions you want them to take. Conversion optimisation allows you to stay ahead of the competition.
Additionally, CRO provides immediate results. As soon as changes are made and your website funnels users towards making a purchase, you will see a higher rate of users making those purchases, instead of defecting to your competition and making their purchases there. CRO provides long-term results but needs continuous improvement and testing. CRO is highly beneficial to you and your business as it helps you acquire customers in a shorter amount of time. It also improves your other marketing campaigns, and thus increase your popularity.
Here are five ways how CRO benefits SEO:
1, Understanding user behaviour.
CRO allows you to see how your customers use your website, understand how they navigate and the journeys they take. By understanding this, Conversion optimisation services puts you in your customers’ shoes allowing you to think as your visitors would. With all your findings, you can understand what prevented a visitor from completing your preferred intended action.
2, Better user experience.
Good user experience is important for any website. CRO helps you learn where your website user experience is failing and how you can improve it. It is likely that you can always find ways to make the conversion process a little easier or quicker. This may involve amending a call to action, or refining your internal search functionality.
3, Better scalability.
While your audience size may not scale as your business grows, CRO lets your business grow without running out of resources and prospective customers. By turning more browsers into buyers, you’ll be able to grow your business without running out of potential customers.
4, Saving money & increasing revenue.
CRO helps you understand the value of your site. It enables you to visualise poor pages and those that have the most value. CRO can show you that only little changes might need to be made to increase conversion and, in turn, revenue. Small, cost-effective changes can have great impacts on conversions, saving you money in the process.
5, Tailoring content.
CRO isn’t just important for improving design, user experience, site value and functionality. It also plays an important role in your content strategy. By testing the popularity of your content pages, you will know if you’re creating the right kind of content. By understanding what appeals to your audience, you can produce content that’s tailored specifically to them.
A massive pay-per-click and SEO budget can deliver high-quality traffic to your website. However, if you are sending that traffic to poorly optimised landing pages, you are essentially throwing your money down the drain. If you want to convert more of your traffic into leads, sales and revenue, ensure that your landing pages feature the following seven elements:
How to Increase Sales Conversions?
1, Attention-grabbing headline
A great headline gives visitors a quick overview of what your website offers and also gives them a reason to stay on the page. If your headline doesn’t grab instant attention, you may risk losing a potential conversion in mere seconds. Ensure that your landing page headline is clear and grabs attention.
2, Visually-appealing design
If you want to attract conversions, your landing page must look great. You need to differentiate yourself from your competitors, hence avoid using readily available templates. If you are going to spend money to drive traffic to your landing page, then invest some of your budget into the landing page design.
3, Strong call to action
An effective call to action commands attention and encourage website visitors to complete the action, whether it is making a purchase or completing a form. To increase your conversion rate, you need to create very effective call to actions. It is important to spend time and energy into developing call to actions that help you reach your conversion goals.
4, One clear offer
A single clear offer reduces confusion and makes the whole conversion process much smoother. It is better to have a single offer on your landing page as opposed to multiple offers.
5, Badges of trust and credibility
Customers are naturally sceptical, so it is necessary to include information that builds trust and displays credibility on your landing page. Testimonials and media outlets that have covered your brand can also assist in establishing a level of trust and credibility.
6, Goal-specific form
When creating a form, it is important to identify your goals, whether it is creating an email list, or collecting information that generates lead for your business. If you are trying to generate high quality lead for your business, determine the necessary information that you need to acquire; don’t worry so much about how many form fields you have.
7, No distractions
Every visitor that hits your landing page is a potential conversion; you want your visitor to focus on the call to action and nothing else. A distraction-free landing page can greatly increase conversion rates.
There is always room for improvement in the conversion process which will lead to better results for your business. In addition, CRO creates a momentum that will increase your market share. The better your conversion rate, the more traffic you can afford, the more customers you get. You’re dominating your market before you know it!