E-commerce marketing is the process of growing the audience of your online store and attracting customers to increase sales and revenue.
This form of marketing can be divided into 2 key elements: driving website traffic, and optimising user experience for conversion.
Both components are crucial to grow an online business. As simple as this sounds, ecommerce marketing is in fact complex.
Shopping online requires much less commitment than shopping in a store. Customers can fill up a virtual shopping cart from the comfort of their homes at any time of the day.
However, 95% of online shoppers don’t convert (or purchase) from a website on their first visit.
Therefore, it is our job to help your e-commerce businesses to implement marketing strategies hoping to solve this issue, thus easing consumer decision-making online.
Ecommerce marketing is highly complex because it requires a strong understanding of consumer behaviours, purchasing channels and user experience.
Whatever your product and/or service is, we can develop a strategy for your company to reach your target audience and help you remain competitive in the market.
As an ecommerce business, it is often observed that certain times of the year can be more profitable than others, e.g. Christmas Day and Black Friday.
At the same time, some of the products in your shop may appeal more to a specific target market. Ecommerce campaign marketing aims to help your company by coming up with strategies to achieve your business goals, usually with a time or audience constraint.
Ecommerce marketing is arguably the easiest to analyse as we can track the number of purchases made, the amount of money spent by customers, the products bought and how customers reached their purchase decisions. It is the most data-driven form of marketing.
Want to run a promo marketing campaign around a specific product? We can help you do that easily through building a custom campaign for your online store.
Customers usually look online first when they are deciding on making a purchase. Therefore, a customer-friendly online store encourages sales.
An engaging social media presence can raise your ecommerce company profile, and encourage traffic and sales. Social media can be used to capture attention and drive traffic to your ecommerce store.
People have busy lives, and going to a brick and mortar store means taking a sizeable chunk out of their day. Ecommerce stores offer customers the products they want, whenever they want them.
Ecommerce marketing can be used to forge a more personal connection with customers. A good ecommerce marketing strategy includes excellent customer service and a dynamic social media presence, which drive traffic and sales to your business.
To create a marketing campaign, our company begins by developing an ecommerce marketing plan. We make sure that we keep your firm’s goals in mind when crafting the marketing plan. This is followed by figuring out who your company’s target audience is in order to develop the marketing strategy.
Here are the pillars of our ecommerce marketing strategy:
– Understanding your business and what makes you stand out in the industry.
– Determining whether your website positioning is in line with your marketing goals.
– Building awareness for your brand, products and services online.
– Driving traffic to your website through SEO, social media and other online resources.
– Converting visitors to paying customers by identifying the target audience who are interested in what your online store has to offer, and optimising the experience for them.
– Analysing results, and continuously searching for ways to improve the marketing campaign.
Invest in ecommerce marketing today! So that your specific ecommerce needs will be well taken care of. By choosing to work with Social Connection, your ecommerce businesses will benefit from our extensive experience that helps you achieve your goals quickly and efficiently.