Brand awareness tops the agenda for corporate social media engagements. Others include driving traffic and generating leads. While social media presence is important, it is never enough when it comes to raising the profile of your brand. How can you tap into the incredible benefits provided by social media in order to raise awareness about your brand?
- Work On Your Content
Content remains king even on social media. However, its importance is taken a notch higher since this content not only needs to be good but shareable. Remember that content might be good for one person but not another. However, sharable content is captivating to the reader. Further, you must have the perspective and understanding of the reader in mind when creating content. This is what makes your content engaging.
People are enticed to share and tag your brand in content because of its attractiveness. As long as your content is engaging, informative and accessible, you will have viral engagements on social media. Diversify the content to include images, videos and text. Stick to the character of each social media platform so that your content does not feel out of place.
- Consider Social Ads
Social media is no longer free for all. There is a lot of emphasis on paid visibility. For people to view your content even when they are your followers, you need to pay for it. Be ready to invest in the campaign. It takes you in front of your target audience. By increasing your reach, the awareness of your brand on social media increases.
Though you will be spending money, it is considerably low compared to conventional means of advertising yet the impact or reach is massive. Research has also confirmed that brands that appear engaging and visible on social media build the most loyal customer base.
- Engage Your Followers
Social media must retain the ‘socialization’ element. It personifies a brand and thus opens avenues for engagements. You have an opportunity to test the reception of your product within minutes or hours of its release. This reduces damage since you can make corrections through the instant feedback.
Tweet and retweet to maintain a human face and the interactive nature. Comment on posts by your followers and allow them to comment on yours. Like, share and give a similar opportunity to your followers. Followers and potential clients will feel one with you and thus respond well to your campaign.
- Be Trendy
This means taking advantage of the mood of the moment. Follow the hashtag and align your content to it. Pick the social media vibe and twist it to your advantage. Keep up with social media platforms and the features being added. It makes you an attractive ‘person’ on social media and which attracts the attention of more people.
Success in social media marketing and publicity depends on tracking. Progress must be monitored and appropriate actions taken. The growth in awareness of your brand depends on measuring steps taken and how well you use the statistics obtained. Optimize your approach to engagement and marketing on regular basis.