Benefits of Promoting Your Business Using Video

October 20, 2017
Posted in video
October 20, 2017 Ida Hong

 At Social Connection, we provide promotional video services to help your brand to get noticed and thus increase conversion rates.

You know your brand best. You may already know the exact type of video you want, or perhaps not. Don’t fret! This is why we are here to help and guide you. Firstly, we plan strategically. It is important to take into account how you want your brand to be perceived by your target audience. It is also crucial to identify the purpose and goals of the promotional video. This comes in handy when drafting out the video content plan in the video strategy process. In this process, the message and tone are decided based on customers’ perception of the brand. Here at Social Connection, we help by coming up with a creative brief and storyboard.

Prior to the production of the promotional video, we plan the technical aspects of producing and filming the video. At this stage, we develop a concrete plan from a technical standpoint. This is done to guide us during production so that your goals will be achieved. It is important that the video content is of good quality so that it can capture and hold the attention of the audience. A promotional video is more than just an extended sales pitch. A quality promo video is able to arouse your audience’s curiosity, and add value.

Video creates advantages that you won’t find in other form of content marketing. It helps make a memorable impression and connection with your viewers. Your brand can make use of video to relate to the viewers on an emotional level. Here are 6 important reasons why you should use video to promote your business:

  1. An Extensive Reach

One of the main benefits of using video is the expanded reach. Video marketing gives you access to free, enormous traffic sources. It’s one of the most cost-effective ways to get the word out about your business.

  1. Bring Testimonials to Life

To strengthen your credibility and increase conversion rate, you can utilize video to display customer testimonials. Smart, strategic testimonials persuade visitors to do business with you better than you ever could on your own. Video testimonials certainly blow written testimonials out of the water.

  1. Inject Personality into Your Messages

Video is one of the best ways to inject your personality into your marketing messages, build trust, and connect with your audience on an emotional level. A lot of written copy comes off as boring and sterile. Customers want to do business with someone they know, like, and trust.

  1. An SEO Boost

Research shows that video appears in 70% of the top 100 search results listings, and web content that contains videos attracts 3 times as many inbound links than plain text posts. Using video marketing to promote your business creates huge SEO benefits. In return, your website will be rewarded with free traffic, visitors that can turn into customers, and higher search engine rankings.

  1. Increased Customer Satisfaction

By using video to showcase how your product or service works, viewers don’t have to waste their time deciphering written content thus saving them a lot of time. This can also help set accurate customer expectations. Customers get a better idea of what they’re getting before making a purchase, which can increase satisfaction and reduce return rates.

  1. Appeal to Lazy People

Reading written copy takes effort, it can be a burden sometimes. Video has the capacity to engage with the laziest users among us, and compels them to take action. The ability to rouse the most disengaged users is one of the most powerful attributes of promotional videos.

What are you waiting for? Get a free consultation for your video project today!