Why Your Business Should Focus on Video Marketing

October 18, 2017
Posted in video
October 18, 2017 Ida Hong

The trend of integrating video content marketing has increased rapidly and significantly. This is simply due to the change in media consumption habits. Research has shown that video is estimated to claim more than 80% of all web traffic by 2019. Video marketing is undoubtedly one of the fastest-growing and most in-demand forms of the marketing right now. It should be the newest addition to your brand’s promotion toolbox.

Video content marketing is defined as a strategic marketing approach that is based on creating and distributing valuable video content to the target audience. Effective video marketing focuses on creating video content that is useful, entertaining and encourages customer engagement. By using video marketing, your company can attract, engage and convert leads.

The marketing funnel acts as a guide when planning video content. Video content can be used to generate awareness, educate and/or help your potential customers make purchase decisions. By keeping buyers’ needs and wants in mind, we can drive profitable customer action to your website by creating high quality video content. Video marketing is highly beneficial to your company as it can be used to strengthen SEO for your business. Consistent content quality is also necessary for Google rankings. In addition, integrating video content helps build relevance and authority over time. Studies have shown that by adding a video to marketing emails can boost click-through rates by 200-300%.

We live in a world where almost everyone owns a smartphone. People enjoy watching videos on the go. Video marketing certainly captures a wide audience. The higher the number of smartphone users, the bigger the video audience. It is true that video is super easy to consume. Research has shown that 98% of users watched an explainer video to learn about a product or service. People nowadays are too busy to have time to read long product descriptions or dig deep into services. Customers want to see the products in action. Hence, having a video for your brand, product or service is crucial at this day and age.

People are constantly loaded with information they cannot process. Videos are certainly easier on the eyes and brain. You can create an impact by sending a message across to your target audience through video marketing. Additionally, it is also important to produce high quality videos. No one wants to watch low-quality videos. Higher quality videos will see higher engagement and drive better results to your brand.

Video has 4 powers: Attention, Emotion, Perceived Value, and Clarity.

  1. Attention

Getting your audience’s attention may be difficult especially when the information delivered is in the form of writing. It is not the same case for video, as good video content captures and captivates the customers’ attention.

  1. Emotion

The combination of visuals and sound evoke emotions much more effectively. Video is the perfect tool to connect with your audience and to get them to take action.

  1. Perceived Value

There is no doubt that video is more difficult to produce. Therefore, your audience will notice when your company decides to share a video. They will give you more time, contact information, and even pay more when videos are used. The perceived value of video can also give a major growth in organic website traffic.

  1. Clarity

Video is a great tool to help your audience to understand your message, or to break down a complicated product or service. People learn at a faster pace when information is delivered verbally and visually.

To ensure that video will generate great benefits to your company, we must always start by implementing an effective video strategy. Get in touch with us today to get started!