Should You Hire a Video Production Company?

October 19, 2017
Posted in video
October 19, 2017 Ida Hong

Statistics show that people watch more than one billion hours of videos on YouTube each day, and 4 times as many customers would rather watch a video about a product than read about it. This indicates a huge advertising opportunity for businesses.

At this day and age, videos are no longer optional! Not having a video strategy in 2017 is equivalent to not having a digital strategy in 2000. Videos are the perfect way to showcase your brand to your customers as they establish emotional engagement with your target audience. Why not hire a video production company today? It can save you a lot of time and effort.

In order to succeed, the team at Social Connection begins by developing a strong video strategy for your brand. We will work closely with your brand to identify and target the right audience, and determine the suitable editing style and message to achieve your company’s desired outcome. A research will be conducted to identify the target audience, as well as your competition. In addition, your video needs to capture your audience’s attention quickly, hence it is crucial to develop a content plan. To do this, we utilise storyboards to brainstorm and merge ideas to work towards your vision and goals for the video. When planning video content, we take into consideration the feel, tone and details of your brand. A video distribution plan is also developed so as to prepare how the video content will be used, shared and made known to the relevant audience.

Here at Social Connection, we believe in ‘quality over quantity’ for videos. The video production process at Social Connection involves coming up with creative approaches to turn customer insights into artistic expression. By combining the best videography equipment and professional editing, we create a tailor-made masterpiece for your brand.

Below are some video recommendations for achieving certain goals:

  •      Increase engagement: About Us/ Introduction Videos
  •      Drive Traffic: Event Promos/ Recaps
  •      Converting Leads: Video Ads, Educational Videos
  •      Closing Sales: Testimonials & Case Studies, Product Videos

Video is one of the most versatile digital marketing tools out there. Hiring a video production company would definitely ease the process of integrating video marketing into your business! Here are 5 reasons why your company should integrate video marketing right now:

  1. Video Generates Sales and Boosts Conversions

Video can lead directly to sales. Research shows that 74% of users who watched a product-explainer video subsequently purchased the product. Adding a product video to your landing page can essentially improve conversion rate by 80%.

  1. Video Builds Engagement

Video content has strong engagement in comparison to other content formats. Study shows that audiences are 10 times more likely to engage with and share a video than any other content types. Video content is likely to ignite emotions and foster trust.

  1. Video Promotes Brand

By conveying the right message in your video, it can help promote your brand and make you increasingly popular. Video marketing is also the ideal tool to strengthen your brand identity and improve brand recall by incorporating various elements to make the video memorable.

  1. Google Loves Videos

Video lets visitors to spend a longer time on your brand’s website. This exposure builds trusts and signals search engines that your site has good content. As a result, your website is 53 times more likely to show up first on Google if a video is embedded on your website! Optimising your videos on YouTube for SEO is crucial.

  1. Video and Social Media

Regardless of your industry or your brand’s target audience, a large portion of your potential buyers are on social media. Well-planned videos allow your brand to connect with the audience time and time again to drive awareness and engagement effectively.