Micro-influencers dominated 2018. Here’s why?

We all know about influencer marketing, but recently there has been a new kid on the block: the micro-influencer. Micro-influencers have a smaller following than influencers, ranging from 10,000 to 100,000. Despite their smaller audience, they often boast higher levels of engagement within their specific niche. Micro-influencers post about their particular passion, which can range …

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