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How To Use Live Streaming In Your Social Media Marketing Strategy

Livestreaming has become a huge part of social media marketing in recent years. It allows businesses to reach bigger audiences and show off their unique personalities online. There are various ways to engage with audiences using livestream technologies. How-Tos No matter what your brand specialises in, there are always opportunities to make a how-to for …

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Mastermind Gold Coast 2019

Exclusive Marketing Mastermind on the Gold Coast 5-8th April 2019 Learn how to properly build a brand and scale it in this ultimate marketing mastermind on the Gold Coast. Taught by Sam Founda (Author with 10 years of digital marketing experience) My experience includes scaling a beauty brand from $400 sales per day to over …

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Ephemeral Social Content

Why you should use ephemeral content on your social media platform

Ephemeral content is media that is only visible for a brief period of time. Spearheaded by the rise of Snapchat, examples of ephemeral content include Instagram Stories and live streaming videos. Although it is far from a new concept, ephemeral content is rising in popularity among businesses hoping to grow their social media presence. According …

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Micro-influencers dominated 2018. Here’s why?

We all know about influencer marketing, but recently there has been a new kid on the block: the micro-influencer. Micro-influencers have a smaller following than influencers, ranging from 10,000 to 100,000. Despite their smaller audience, they often boast higher levels of engagement within their specific niche. Micro-influencers post about their particular passion, which can range …

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Social media message engagement

How does purchase decision involvement play into social media message appeal? Purchase decision involvement, or PDI, is one of the sturdy building blocks for promoting strong consumer engagement online. PDI is mainly influenced by the effort invested by the consumer in the purchase process. However, purchase decisions can also be influenced by the uncertainty associated …

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