Achieving and maintaining a strong social media presence is a must for any eCommerce brand. Why? Without it, you’re missing out on a great source of traffic and an opportunity to build brand awareness and make sales.
If you have tried and failed at the social media game, we’ve compiled a list of 5 things you can do differently to ensure success and steer away from common mistakes.
- You don’t have clear social media goals.
This is a big reason why brands fail at social media. Would you go to the grocery store without a shopping list or objective? Probably not. Having social media and posting just to post will damage your brand and do more harm than good. You want to be going into social media with a clear plan of social media goals and objectives that meet with your business goals and objectives. Every post should be strategically shared, even if it’s a simple quote or meme to brighten your follower’s day.
- You don’t know how to measure your success and optimise accordingly.
If you aren’t looking at your data to measure your success then you won’t know what content is working and what isn’t. Metrics like your reach and impressions will provide you with an indication of how well received each of your posts are. Optimising this will allow you to continue to grow in posting content that both builds your brand and resonates well with your audience.
- You aren’t consistent
Consistency is key to social media. Posting consistently not only provides brand value to your followers but it will help you stay on the right side of social media algorithms so that your posts have a better chance of being seen on your follower’s feed. A great way you can improve consistency is making time each month to schedule content for the following month. This will help ensure you have content ready to be posted for weeks ahead.
- You aren’t interacting with your audience
Imagine going into your favourite brand’s latest post and noticing in the comment section that they haven’t replied to any comments/questions/concerns. This doesn’t show your followers that you value their engagement on your platform. In 2020 you need to be a brand who is social. A brand that engages with its consumers.
- Not investing in social media advertising
What’s the point of sharing incredible content if nobody is going to see it? Investing in paid social media advertising can supercharge your marketing efforts. Facebook is a platform that allows you to create social media campaigns and target your market in an affordable and measurable way.
Despite the constant shift in changes with social media, these 5 improvements to your social media content strategy will provide your eCommerce brand with the foundation you need to avoid common mistakes and crush social media in 2020.