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It’s time to get back to basics. Social media marketing may sound easy but many have tumble upon their feet and fail at engaging as many audiences as they would perhaps like to. So you may think of quitting… But sadly, the opportunity you’re missing out if you quit from social media is insurmountable so […]

E-commerce marketing is a must! It’s nothing new. You’ve heard it before, we’ve heard it before- the word ‘E-commerce’. So what is E-commerce? The word itself makes ‘online shopping’ comes to mind. And we’re here to tell you that it definitely is not wrong. However, E-commerce covers a broader range than just online shopping. E-commerce

There is nothing more important to a marketing strategy than understanding those that we wish to market to. Understanding them is a requirement before any real strategy or action can be undertaken. On that note, here are the main factors that we can use to segment and understand our target market.   Age and Gender

Which would you rather believe? Your friend/peer/someone you trust(outside the business) or the business whom you’re buying the product from? Of course, it’s the former. There is always this sense of skepticism when you listen to people who are working in the company- you’re about to buy from- boast about their own products. “It’s his

Perhaps the greatest challenge that marketers face is holding a position in the mind of the consumer. It doesn’t matter if they’ve seen you advertising your high-value car insurance, unless they actually think of you when they buy a new car. Managing to hold a position in the consumers’ mind is best done through having

Think about how much time you spend on Youtube and be honest about it. It’s a lot, isn’t it? Needless to say, videos are what keeps us on that site for hours and hours –  filling our day-to-day schedules. That’s not only it, first it was only YouTube with videos but now, even Instagram and

“#” – have you seen this symbol before? Yes, we’re talking about Instagram hashtags here! Now you may have spent hours and hours, maybe even years scrolling through Instagram – your subconscious have acknowledged the existence of this gate-like symbol…but maybe not so much about its importance. If these sound like you,  it’s time to

Google is one of the most powerful tools in our modern lives. Whenever we have a question or problem, the answer is a simple Google search away. Getting information has never been easier. But this creates an opportunity for businesses as well. The opportunity for their business to show up in Google as the answer