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When a new user comes to your Facebook page or Instagram profile, they want a succinct summary of what you do and the services you offer. Social media has become a primary platform for brands to reach new customers, so it is increasingly important to ensure your social media profiles resonate with audiences.   Facebook

We all know using hashtags in Instagram posts can help boost visibility and reach, but far fewer businesses know how to effectively use them to get the results they want. Hashtags make your posts more discoverable, so it’s important to know which ones will help you reach the right audience and gain the desired reaction.

Search engine optimization can be a tricky thing for marketers to manage. This is because parts of it are within your control and other parts are not. As we mentioned in our last search engine optimization article, there are three main factors that search engines take into account when ranking your site. The first two

There are certain behaviours that all marketers want from the people visiting their sites. It might be making a purchase, sharing content with friends or giving us their email address. Regardless of which it is, it’s usually not that simple. People are always on their guard on the internet. They don’t want to hand out

It’s time to get back to basics. Social media marketing may sound easy but many have tumble upon their feet and fail at engaging as many audiences as they would perhaps like to. So you may think of quitting… But sadly, the opportunity you’re missing out if you quit from social media is insurmountable so

E-commerce marketing is a must! It’s nothing new. You’ve heard it before, we’ve heard it before- the word ‘E-commerce’. So what is E-commerce? The word itself makes ‘online shopping’ comes to mind. And we’re here to tell you that it definitely is not wrong. However, E-commerce covers a broader range than just online shopping. E-commerce

There is nothing more important to a marketing strategy than understanding those that we wish to market to. Understanding them is a requirement before any real strategy or action can be undertaken. On that note, here are the main factors that we can use to segment and understand our target market.   Age and Gender

Which would you rather believe? Your friend/peer/someone you trust(outside the business) or the business whom you’re buying the product from? Of course, it’s the former. There is always this sense of skepticism when you listen to people who are working in the company- you’re about to buy from- boast about their own products. “It’s his

Perhaps the greatest challenge that marketers face is holding a position in the mind of the consumer. It doesn’t matter if they’ve seen you advertising your high-value car insurance, unless they actually think of you when they buy a new car. Managing to hold a position in the consumers’ mind is best done through having

Think about how much time you spend on Youtube and be honest about it. It’s a lot, isn’t it? Needless to say, videos are what keeps us on that site for hours and hours –  filling our day-to-day schedules. That’s not only it, first it was only YouTube with videos but now, even Instagram and