Understanding the eCommerce Consumer Social media has revolutionised marketing and persists to play a crucial role in any eCommerce marketing strategy. These days having a great social presence simply doesn’t cut it. Your social media marketing strategy needs to be centred around a funnel to ensure you’re continuing to turning prospectives into conversions. So, …
User-generated content (UGC) can benefit both the customer and the business. It’s considered “modern-day digital word-of-mouth”. What is user-generated content? To refresh your memory on user-generated content, head over to our previous blog post. But, in summary, UGC consists of any form of content such as text, images, videos, reviews created and put out …
The Benefits of User-Generated Content and Tips on Best Practices Read More »
Facebook has finally added the ability to link up Instagram to the Creator Studio. They have added highly requested features such as scheduling, managing posts and tracking for desktop viewing. The desktop feature is available now. What is Facebook Creator Studio? It started in late 2017, Facebook launched Creator Studio App to assist creators …
Facebook Creator Studio Finally Adds Highly Requested Instagram Features Read More »
Elevate your Instagram Stories with text and high-end templates. With examples of brands creating engaging and smart stories. Some endless tools and apps can be used to create high-quality content for personal or business. Why is it important to use Instagram Story Templates? As it’s important to keep your Instagram Feed aesthetic and cohesive with …
5 Free Apps to create beautiful Instagram Stories and engaging examples Read More »
Pinterest has introduced 4 new video features to encourage more video content. Video has increasingly become important on social media platforms such as YouTube and Instagram. Now, Pinterest is pushing video strategy on its platform to help brands and consumers to connect. Pinterest users tend to use the platform to actively look for inspiration and …
Pinterest rolls out video strategy with new tools Read More »
Instagram is currently hiding the number of likes on posts in Australia as a “test”. As reported a few months back, Instagram announced the new no likes feature as an idea to be explored. Now, from a recent tweet, they are running the test in multiple countries including Australia, Brazil, Canada, Ireland, Italy, Japan and …
Instagram removes likes. How will this impact everyone? Read More »
Instagram marketing has become a staple to brands in the last few years. Influencer marketing, on the other hand, has quickly proven to be an effective technique and approach within the social media world. It has become the norm for businesses to include in their marketing strategy. Just a quick summary of what Influencer Marketing …
The “Big 5″ outlines 5 topics that get the best results for blogging and content marketing. Marcus Sheridan talks about these topics in his book “They Ask You Answer”. Sheridan publishes his business philosophy to find the answer to what his customers are thinking. Sheridan states that in his book his best piece of advice …
Linkedin has released new features on Pages. In November last year, Linkedin announced the “next generation of company pages”, offering a new experience for users and a “place to engage with people that matter most to your business”. The platform relaunched with a new name from Linkedin Company Pages to Linkedin Pages. With a bunch …
What is the Instagram Creator Profile? Instagram marketing has come a long way. The platform has evolved from personal accounts to business accounts. Allowing businesses and brands access to useful tools, insights and analytics. From Business Accounts, Instagram has recently rolled out a new Creator Account. The purpose of this is specifically for Instagram influencers. Business …
