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Why Your Business Should Invest In Paid Social Media Advertising

Paying for advertising on social media sites has become increasingly popular with small, medium and large businesses. According to the Yellow Social Media Report 2018, Facebook is the most popular paid social media advertising channel for businesses. The number of small businesses advertising on Facebook globally has increased to 50 million over the past few …

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How Your Business Can Develop An Award-Winning Social Media Marketing Strategy

With the massive popularity and ever-increasing marketing potential of social media, it’s vital to understand how to best utilise social media marketing for your business. Businesses can no longer afford to have a simplistic marketing strategy that is based on mere presence. Brands must have an appropriate social media marketing strategy or else they lose …

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Chatbots, AR, Video: Meet the most popular Social Media marketing trends of 2018

There are approximately 3.196 billion global social media users. With all the noise and chatter that exists in the social media space, it’s becoming increasingly difficult for brands to connect with audiences. Competition has also greatly increased and our attention spans have diminished. However, there are numerous social media marketing trends that have emerged this …

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Why Social Media marketing is so important for your business

Social Media is one of the most important aspects of digital marketing, as it can help your business reach millions of customers worldwide. If your business isn’t utilising social media marketing, you are really missing out.  Social media is one of the most stress-free and profitable marketing platforms that can be used to increase the visibility …

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Social media message engagement

How does purchase decision involvement play into social media message appeal? Purchase decision involvement, or PDI, is one of the sturdy building blocks for promoting strong consumer engagement online. PDI is mainly influenced by the effort invested by the consumer in the purchase process. However, purchase decisions can also be influenced by the uncertainty associated …

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