You’ve just finished building your amazing website and you’re ready to start conquering the world of ecommerce. But for some reason, you just aren’t getting any traffic on your website. As a result, you aren’t making sales, you aren’t building a community and nobody is speaking about your brand.
What do you do?
Well, there are plenty of ways for websites to increase the amount of traffic they receive. And we’re going to run through the best ones for you right here.
Methods of Traffic Generation
We couldn’t call ourselves Social Connection if we didn’t include social media on this list.
The fact is, social media is one of the best ways to generate traffic simply because of its ability to create a community and generate connections with consumers. Using sites like Facebook, Twitter and Instagram allow for you to engage with real people and pull them onto your site.
Search Engine Optimization (SEO)
SEO is one of our personal favourite methods in traffic generation for one reason. Once it’s set up, people come to you without you having to look for them.
Because of this, it’s one of the most cost-efficient methods for generating traffic.
Content marketing has risen quite fast in the world of traffic generation. Now, almost every website, business or otherwise needs to regularly produce valuable content in order to continue generating traffic. This is often done in the form of blog articles.
It’s an extremely effective tool in combination with SEO because of your ability to place keywords that you wish to rank for within the content you produce. Naturally, this increases your ability to generate traffic through SEO as well as the content.
Email marketing is a brilliant way to generate repeat traffic. It works by allowing you to build awareness and provide incentive for people to visit your site.
Of course, the challenge lies in gathering email addresses for your email list in the first-place. This can be challenging, and due to the nature of it, often means that your email list will be populated by former customers rather than new prospects.
Of course, advertising is a great method for generating website traffic as well. Unfortunately, it tends to be much more expensive than the other methods and often requires a lot of trial and error without any guaranteed results.
This often makes it a less favourable option for small businesses. But it’s still something to consider.
Now, when it comes to any one of these strategies, it’s important that you use it in combination with website analytics.
Analytics services provide many benefits. But the key ones are that you can discover where the content you’re currently generating is coming from as well the types of browsers, devices and locations they are visiting you from.
In general, analytics gives you a greater understanding of your current consumers. And this information is exceedingly valuable when it comes to creating traffic generation strategies.