Google AdWords is a pay-per-click (PPC) advertising system on Google where advertisers bid on certain keywords or search terms that are used to search for specific products and services, in order to have their linked ads visible in Google search engine results pages. When people click on your ad, they’ll go onwards to your website, learn more and make purchases.
AdWords may or may not work for your business, depending on the competitiveness of the keywords you’re bidding on and the relevance to your company and industry. Paid advertising is the most direct, effective but also can be the most complicated, in terms of channels available to market your business online. For the most part, it has been found that Google AdWords is extremely effective for many businesses across the board, as longs as money isn’t wasted on incorrect keywords.
Google AdWords has many benefits when it is successful for a business. By using Google AdWords, you have access to viewing the number of clicks, number of impressions, CTR, number of conversions, conversion rate, cost per click, cost per acquisition and more, making every possible aspect of your marketing campaign measurable. This makes it extremely easy to measure your ROI. For an online advertiser, making use of sophisticated market targeting tools is essential to maximising ROI with search marketing. Google AdWords consists of targeting capabilities and can provide advertisers with various channels where they are able to fine-tune their campaigns such as location targeting, mobile targeting, language targeting, time targeting and more.
Google is one of the largest companies worldwide. Millions of people use the search engine every day and click on ads every day. Imagine the amount of traffic it sends businesses. Google takes pride in its ability to display relevant content and ads when people make use of its search engine. This is because they constantly improve their engine algorithms to further evolve.
Google AdWords is an extremely flexible platform if you couldn’t already tell. Its suitable for all types of businesses or organizations. It is compatible with a wide range of other marketing platforms and software systems. Your campaigns can be customized very easily in order to focus on a specific target audience. Budgets can be set to the exact amount that you are willing to spend through this channel of advertising including daily budgets, and your limits on amounts you’re willing to spend on clicks for each specific keyword.
This is clearly a very useful platform when it comes to driving easy and fast sales. But although you can definitely highly increase sale, there is also a possibility that you can lose money quickly as the platform is complex and challenging to navigate or some, especially so if you are not familiar with pay-per-click platforms.