How To Market Your Business Effectively On Instagram

Since Instagram’s inception, it has become an extremely popular platform for sharing photos. According to, approximately 800 million monthly users are active on the site, more than 60 million photos are posted each day and 1.6 billion likes are awarded. There are also many influencers active on the platform, each with hundreds of thousands of followers.

In order to successfully market your business on Instagram, you need to post engaging content to your followers to stay relevant, whilst attracting new followers in the process. There are numerous Instagram marketing tips that you can use to get the most out of the platform and to ultimately benefit your business. First things first, you need to switch to an Instagram Business Account. You can easily switch your current personal account (if you have one) to a business account by navigating Instagram’s settings and clicking on ‘switch to business profile.’ What makes an Instagram business profile far superior to a regular profile is it allows you to create and publish ads without Facebook’s advertising tools (Facebook owns Instagram). You can also access Instagram analytic tools (Insights) which provide statistics relating to the amount of impressions and reach each of your posts have. This will also help you track specific metrics and understand your audience better.

Making use of Instagram’s free tools is extremely important. Through insights, you can view statistics including impressions and engagement data. You can even receive a breakdown of the demographics of your followers, specifically their age, gender and most active hours on the platform. Through the insights feature of Instagram, you can also discover how many impressions you earned for specific time periods and what your highest ranking posts were for the week or month. The more you understand how your users are interacting with your posts, the better you can adjust your content to boost engagement. With these free tools, you can understand exactly how users engage with your content, which means you can adjust your content accordingly to boost engagement.

You can also create sponsored ads on Instagram. You can control the amount you want to spend on sponsored ads by developing a budget. Sponsored ads gives brands the ability to target their audience by promoting their photos to anyone that fits their target audience to increase their reach considerably. Use content that is engaging while also appealing to the target demographic you want to put the ad in front of.

Our final tip for getting the most out of Instagram marketing for your business, is to utilise Instagram stories. Utilising Instagram Stories is crucial if you want to get the most out of advertising on the platform and your business to flourish online. Instagram stories are perfect for generating leads. Instagram stories are only live for 24 hours and rather than appearing in the news feed, appear in the small area above. Stories are fantastic because they can capture behind-the-scenes insider posts and are perfect to promote the activities of influencers.

Instagram is dominating the social media world and is the go-to place for image sharing. In order to get the most out of the platform and to effective advertise your business, you need to ensure that your page is set to a business account, utilise Instagram’s free tools, create sponsored ads and take advantage of Instagram stories.