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Pinterest rolls out video strategy with new tools

Pinterest has introduced 4 new video features to encourage more video content.

Video has increasingly become important on social media platforms such as YouTube and Instagram. Now, Pinterest is pushing video strategy on its platform to help brands and consumers to connect. 

Pinterest users tend to use the platform to actively look for inspiration and something new. With new video updates, it may even be easier for people to take action on ideas they discover, and for businesses to tell a story to their audience.

pinterest video

The 4 new video features:

An updated video uploader enables businesses and creators to upload their video content with ease directly onto the platform. With additional access to the latest metrics.

A new video tab is available for business profiles. This makes it possible for businesses to feature all their videos in one location for discovery. 

A new video analytics feature will help give businesses insights into lifetime views. This will give them the ability to view how the video is performing and help make marketing decisions.

The pin scheduler tool will now allow businesses and creators to plan and schedule video content in advance.

Pinterest states brands such as “L’Oreal, Giade De Laurentiis’ Giadzy, Tastemade and PureWow are using video on Pinterest to spark inspiration and tell their story. And that “inspirational videos” have increased 31% since last year”.

There has been an increasing demand for how-to videos. Video searches on the platform for lasagna recipes are up to 3462%, painting on a canvas 3636% and overnight oats 3712%.

Pinterest is highlighting its latest video updates as a shift in viewing habits in consumers. The platform has over 250 million monthly active users and 80% of users use the mobile app. They seek to engage an audience that is smaller than for other social media giants such as Facebook with over 1 billion monthly users.

The new set of tools give businesses a push for more video content. Videos on the platform do not disappear in feeds, they surface and resurface over time, giving videos a longer shelf life. Therefore, better engagement and performance. With Pinterest’s unique social network, brands and creators can better produce inspirational content for their consumers. 

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