Social media is quite a young medium in the scheme of things. And social media marketing is even younger. But that hasn’t stopped it from quickly rising to one of the most vital forms of marketing for companies that aim to succeed. As for why it’s so important; well, there are a heap of reasons. But here are some of the key ones:
Facebook, the social media juggernaut, was launched in 2004. And now, according to statista.com,the number of people who visit the site on a daily basis sits just under 1.5 billion. That’s roughly 20% of the world’s population. On a daily basis.
All of this growth has occurred in under 15 years. And social media is showing no signs of slowing down. The number of users continues to grow each quarter while younger and younger children are now using the sites. It’s even led to an epidemic of parents creating accounts to try and monitor their kids. Of course, this all just creates more opportunity for marketers to reach their consumers.
Social Media will continue to expand. And businesses that choose to neglect it will be left behind as a result.
Social media is making the world as a whole, more accessible. Never in the history of planet Earth, has it been so easy to stay in touch with or even meet people living thousands of kilometres away.
This is immediately applicable to the business world as well. Customers can shop online, buy something from the other side of the world and have it in their hands within a week. Businesses are no longer restricted to those in their immediate area.
Which is precisely where social media comes in to the equation. It provides immediate contact with those on the other side of the world and provides a vehicle with which to communicate the business’ message.
Creating Empathy and Cultivating Relationships
Above all, social media provides a unique opportunity that you simply won’t find in other forms of marketing. It provides an opportunity to be human.
You have the power to provide updates and funny moments. If your business is excited about an event or product launch, you can share that enthusiasm. Those that follow your work closely and care about what you do – they can feel involved and up-to-date.
It’s a chance to remove that corporate robot barrier and interact with people. It’s a chance to build relationships with those that matter most. The customers.
Last but not least – social media marketing is really, really cheap. It doesn’t require paying for a television slot or mass printing flyers. All it requires is an internet connection and an account.
Of course, this isn’t to say that paying for extra advertising is a bad idea. We’ve written an article about why paid advertising can be brilliant for your business here. But you can get quality results with only a time investment.
These are just some of the reasons that you should deeply consider investing time into social media marketing. It can lead to quality returns and generate plenty of leads for your business in the future.