Social media started out as a networking tool. From instant messaging to blogging and now, social media marketing. Social media has become such a powerful marketing tool for all businesses. With its help, businesses can reach and engage with their target market, as well as publicize their products and services to ultimately drive leads and sales.
Most of us know that social media marketing is super beneficial. However, there are still misconceptions about it. Here is a list of the top 5 misconceptions.
Myth 1: It costs nothing.
It is true that it is completely free of charge to sign up on major social media platforms and to upload content. In order to get the most out of social media, you need to put in extra effort. This includes your time, research, attention, and most importantly hard work.
Marketing involves spending time on doing research, strategizing and monitoring the results. Content creation takes up even more time. In short, social media marketing is not entirely free – it costs something to achieve success with social media.
Myth 2: You should be on all social networks.
There are plenty of social media platforms, but they are not built the same. You have to keep in mind that the demographics on certain websites may not be the demographics of your target market.
To figure out which platforms work best for your business, you need to begin by defining your target audience and then find out which sites they are most active on. There is a very low chance that your target market is using all social platforms. No one has the time to manage so many accounts at once.
Thus, it is not necessary to be everywhere as it will only dilute your efforts. It is best to select the platforms that work best for you and focus on devising strategies.
Myth 3: The goal is to gain followers.
Growing your following is not the most important goal when it comes to marketing. Many think that the more followers you have, the better. This is not necessarily the case. In this case, quality over quantity.
To gauge success on social media, it is essentially more important to look at the engagement metrics. Building engagement is the difficult component of social marketing. You want your followers to like, comment, and share your posts. Those who do this are certainly more invested in what you have to say. They are genuinely interested in you and they value your opinion. This automatically translates to them trusting you, and they are more likely to buy from you in the future.
Myth 4: My child grew up using social media, he/she can do it.
Many business owners think that the youngest person is the most qualified to manage their social media strategy. Just because they grew up using social media does not mean they know everything about it.
Although social media marketing is not rocket science, it takes a skilful, educated and informed individual to manage it effectively. Most social media marketing professionals have experience and are up to date with trends and changes in the industry. They also specialize in specific industries and know the most effective way to market specific businesses using social media.
Strategies and trends change regularly. Therefore, you want someone who stays on top of the game to manage your marketing efforts.
Myth 5: It does not work.
Some business owners believe that social media does not work because they are not seeing the desired results.
It may seem like no one liked or shared your posts. However, don’t forget that your updates and ads are seen and shown to thousands of people. There is no other marketing tool that can put your brand in front of so many people each day at such a low cost.
Each social media update improves your search rank and SEO while enhancing your online visibility. It puts your business in front of people, drives traffic to your website, and ultimately generates leads and sales.