Smart And Fast Social Media Marketing.

3-30x Returns On Your Marketing Investment!​

Social Connection: Where Real Impact is measured not by possibilities, but by tangible results.

It isn’t something left to chance or attained by accident. It comes through innovation and creative strategy. It takes an understanding of trends and a proven track record to turn a vision into results.

Bringing more than a decade of measured success helping businesses achieve greater impact, Social Connection guarantees real marketing results to businesses in need of a boost.

Social media marketing can be a challenging landscape to navigate. Too many businesses find themselves paying for marketing campaigns that never produce. We bring a fresh approach to digital marketing. It starts with care.

We care about your goals. By understanding your business needs and goals, we are able to analyze the trends and markets that can help power your business to lasting success. We are so confident in our results-focused approach, that we are the only social media agency who guarantees results, or we’ll work for free!

The foundation of our confident approach is the team of dedicated professionals we bring to the table. With expertise in creative content and navigating the complicated world of online marketing, we deliver results ranging from 3 times to 30 times your campaign spending. And with no locked-in contracts, you enjoy the freedom and flexibility you deserve from your marketing solutions.

It’s time you start demanding more from your marketing. Social Connection will help you turn impact into real results with campaigns and strategies that really work. Don’t leave it to chance anymore. Experience the difference that innovation, creativity, and proven strategies can make for your business. Social Connection is where real impact starts.

Social Connection Marketing Solutions

Influencer Marketing

We’re A Results Focused Influencer Marketing & Management Agency.

Social Connection is an influencer marketing agency with a difference. We take time to understand your brand objectives and ensure we put together a social amplification strategy that finds the right influencers and bloggers that will deliver great results for your campaign.

As your campaign moves forward, we’ll measure and make crucial adjustments to ensure you’re using your budget wisely. Our proven formula helps your brand reach more people in the shortest amount of time.

Influencer Agency
With A Difference

We are one of Australia’s top influcencer agency that works across multiple social media and blogging platforms. We like to work a little different than the average social media agency. We carefully research each influencer looking into their profile metrics to ensure they’re legit and have a suitable look for your brand.

We then liaise with the influencer/blogger to create a successful campaign that amplifies your message in the best possible way.

We’re one of the few influencer agencies that track and measure results across our large network of over 100,000 influencers worldwide with nearly 100 million reach.

Brands That Love Us!

What They Say!

Good Words - Good People!

Increased our sales dramatically since starting with Social Connection. Professional and highly attentive team.

Very professional and thorough work. Their style of SEO is much better than the last company we hired. We’ve gotten great results in just a few months.

Social Connection

What We Do

Sponsored Blog Posts & Branded Content

Drive brand engagement through integrated marketing sponsorships and sponsored content with top lifestyle, fashion, home, and design bloggers.

Social Influencers

Leverage Twitter, Facebook, Vine, Snapchat, and Instagram influencer marketing to reach millions of passionate, connected, and socially engaged consumers.

YouTube Influencer Sponsorships

Collaborate With top, high-reach YouTube channels and proven digital influencers to feature your brand, deliver brand messaging, and engage targeted buying audiences.

Social Media Marketing Campaigns

Drive online social conversations and sentiment about your brand through social network promotion and engagement.

E-Commerce Influencer
Marketing Services

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Finding the Right Influencer

After analysing your brand, we proceed to choosing influencers. We know the influencer market very well, so we make sure we connect the right influencers to your brand. We identify and profile influencers from the whole social web using technology tools. With this, we draw out the most suitable and appropriate influencers for your brand. Our recommendations are based on the objectives of the influencers.

Developing and Managing Your Campaign

We develop influencer marketing strategies that are tailored to your company’s objectives. We mobilise influencers to create optimised content that engages your brand’s targeted audience, build your brand image, and generate online buzz. These campaigns usually run with multiple influencers to optimise reach.

Tracking Campaign Success

We track and measure the performance of your influencer marketing campaign. We offer real time in-depth reporting that analyses the insights, key learnings and competitive landscape. Our expertise will help you leverage the power of personal connections to engage millions of people around the world.

Brand Generated Content

This type of content is the least risky as influencers do not add any touch of personalisation. Their job is solely to share the content. However, contents like these may be less impactful as they don’t allow influencers to incorporate their creativity.

Influencer Generated Content

Influencers have complete creative control of the content. Brands provide guidance and direction regarding the products and services, and then approve the content before it is published for the world to see. Sometimes, you may need the influencer to make some edits. Influencer generated content allows influencers to have absolute creativity with loose guideline from brands, hence maximum impact.

The Social Connection Difference.

Social Connection is a full service influencer marketing agency. Our team consists of a blend of strategists, influencer project managers, video production professionals, digital marketing analysts and social media experts that specialise in connecting brands with influencers to reach the targeted audience. With our existing expertise, we aim to develop creative influencer marketing strategies to boost your brand image so as to reach billions of people worldwide.

We help your brand to build engagement with audiences all over the world through top influencers – social media influencers, bloggers and vloggers. We provide support throughout the whole process; from developing tailor-made strategies through to the actual campaign execution.

Social Connection allows your brand to customise, manage, and launch the influencer management campaigns. We empower brands to partner and advertise with influencers. We have developed many successful influencer agency campaigns with Australia’s leading brands across a variety of industries.

When it comes to using Influencers, it requires time, experience and expertise to deliver successful results. The factors that we take into consideration include:

  • The type of influencer
  • The audience
  • The current trends
  • The nature and tone of content.

Our team works closely with the clients to ensure our marketing campaign enhances brands and delivers optimum results.

 

Why Influencer Marketing?

Our strategy works because people influence people. Today, consumers prefer listening to each other. Influencer marketing is powerful because influencers have the ability to engage with their followers just by being their authentic selves. Influencers jump start conversations and make it easier for brands to reach their audience.

Here are four main reasons why your company should get started on Influencer Marketing:

Research shows that 92% of consumers trust recommendations from individuals over brands. Influencer marketing allows brands to break into the circle of trust in a way that feels organic. The key to achieving this trust is creating high quality content, and building authentic relationships.

A strong influencer agency strategy can boost your company’s search rankings significantly. According to research, user generated posts account for 25% of search results. The more people mention your brand on social media, the more popular and relevant you become on Google and other search engines.

Influencer marketing can easily be analysed by tracking and focusing on engagements. It is also proven to generate more sales. This form of marketing provides the most cost-effective channels. If your company is not activating influencer campaigns, you are missing out on the fastest growing channel for customer acquisition and organic search.

51% of marketers report that they acquire better customers through influencer marketing, and have the ability to reach diverse audiences.

A well developed influencer strategy will yield the strongest return. It is crucial to select the right influencers as various product categories have different influencers.

We have all the expertise in-house to successfully develop, manage and optimise influencer campaigns from start to finish. Get in touch with us to get started!

Influencer Marketing FAQs

We broke down our process into 4 stages.

  • Brand discovery and questionnaire
  • Influencer research and strategy
  • Deploy campaign
  • Track results

This really depends on the final objectives of your brand. We can run a campaign around a specific product or around your whole services on-going management or a one-off campaigns are available.

When considering an influencer agency, consider the following:

  • Do they vet influencers to ensure they reach the right audience?
  • Do they have social media marketing experience?
  • Is there a on-off cost or any hidden fees.

We pride ourselves in delivering high quality results in a short amount of time. We do this by accessing our network of over 100k bloggers and influencers across 20 industries. We estimate an average campaign to take between 30-60 days.

In most cases you will because Influencers do expect compensation for creating quality content. However we also work with micro influencers that don’t require payment rather a contra deal.

Our services are tailored to your objectives. We offer customised and affordable rates for influencer management. Get in touch with us for a quote.

We have expertise across a wide range of digital marketing channels. Including social media marketing, SEO, Video production and marketing services.

Get in Touch!

We appreciate your business and guarantee a response within 24 Business hours which would include our Packages and Pricing.

Call Us

1300-448-411

Email Us

info@socialconnection.com.au

The Influence of Influencer Marketing

The world of social media is an interesting place to navigate. Many marketers are still unsure of what is guaranteed to work and what won’t.

What can be decided upon, however, is that people are most effectively influenced by other people. Therefore, investing some of your product or even money in return for the recommendation from an influential person on Instagram is a fantastic idea. So, say hello to influencer marketing.

You can utilise nano-influencers (1000-5000 followers), micro-influencers (10,000-50,000 followers) and your top-tier influencers (50,000+). These will all come with their own costs or expectations, but their trusted voice reaching all of their followers is invaluable to your conversion rates.

Having these influential individuals promoting, celebrating or approving your product can be vital in its success. You also have the added bonus of being exposed to a larger amount of potential consumers, through that person’s audience.

When a person chooses to ‘follow’ an influencer, they are choosing to because they feel as though they are a trusted source of information, and they value their opinion.

The Tiers of Influencers

This is where nano and micro influencers are coming hugely into play. When the rise of the influencer first began, a person with a large following was instantly trusted. However, with more and more ‘influencers’ on the rise, it’s becoming increasingly difficult to have that unquestioned power and authoritative voice.

This is where ‘brand ambassadors’ are on the rise. This involves reaching out to smaller influencers and offering them some of your product or a small financial incentive along with a potential discount code for their followers. This will not only promote your product but ensure that a call-to-action is also being included.

It’s also much easier agreement for brands. Instead of paying thousands of dollars (the general rule is $1000 per 100,000 followers), brands can now simply offer their product in return for a feature. Therefore, saving companies lots of dollars!

Some things to keep in mind when considering
influencer marketing:

  • Consider your brand.
    It’s crucial to remember your brand’s message in order to find the right influencer for you. Consider what they normally post, and think about whether or not your product would fit in! Choosing wisely will mean that your product is exposed to the right audience.  
  • Look at engagement, not just followers!
    This is an important one. Unfortunately, it’s all too easy in our world today to fabricate followers (trust us, even the big ones do it). Therefore, in choosing your influencer, you want to make sure their engagement is in-line with their following. A good method to use is CPE (
    cost per engagement). 
  • Set your expectations for exposure.
    Consider the rank of influencer you are prepared to spend your time and money on. More often than not, it can take more than one post to really grab a followers attention. They may even miss it the first time! Therefore, set your expectations around: how many posts, length of the caption, story posts, hashtags and calls to action.

The voice of an influential person can be worth more than a thousand ads. So choose wisely, and don’t be afraid to dive into the influencer pool. It can, without a doubt, achieve some incredible results.

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