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People make decisions on tourism and travel based on the information available to them. Social media has transformed the way people communicate with specific attention to their access to information and sharing it among their associates. Elements like commenting, liking, sharing, reacting, double-tapping, etc are now the metric used to measure the amount of fun

The hospitality industry is about the experience you give your customers. Coincidentally, social media gives the customer an opportunity to assess that experience and share it with friends. Social media today is more about liking or disliking something. What is good is made viral while the bad ignored. How can social media be a tool

Brands are advised to move with the trend. One of the marketing channels that are making fortunes for brands is social media. Even with the demand to be trendy in your marketing, it is not an invitation to join every band wagon. You should only do so after establishing that the platform will give you

  Social media networks are the most effective tools in the recent past to attract customers. However, it is not automatic that your presence on social media, and especially on Facebook and Instagram will translate to capture of your preferred clients. It will be a waste of time and resources to be on social media

Social media has been used to mobilize participants for all manner of events. It is one of the most effective and cost friendly option. However, getting participants to your events using social media is not automatic. You need a strategy that is also professionally executed. Here are ways you can use to market your event

Brands are reaping huge returns from investing in social media marketing. Social media has turned start-ups into multi million dollar brands. This is a reality that any brand can actualize especially the lifestyle based brands. How does social media transform your lifestyle brand and what benefits do you stand to gain?   Cost Effective Setting

Instagram is a fairly new social media platform. While businesses are signing up, they experience the challenge of marketing on the platform. It highly relies on visual engagement other than links or text. Many companies have found a way to use the social media channel to their advantage. This has moved their brands from neighborhood

Product endorsements have formed part of the marketing strategy for brands throughout history. Influencer marketing is a new twist in online marketing where you partner with a celebrity or popular online personality to raise the profile of your product. The idea is to ride on his or her influence in terms of number of instagram,

Social media is the fastest growing sensation with over 2 billion active users. The purpose of these platforms is to improve the level of engagement. This has provided a perfect opportunity for brands to adapt a personified face and begin engaging their customers. Instagram is one of the fastest growing apps and has incredible potential